An awareness campaign designed and developed with the users and stakeholders in mind.
The European Federation of Periodontitis, with more than 30 allied countries, needed to ideate a plan to maintain and strengthen their relationship with their partners.
Following the double diamond approach we were able to develop tangible tools accompanied by a powerful message informing users about the dangers of gums diseases motivating them to take charge and be part of The Gums Revolution!
During the research phase
we adopted many different methodologies in order to learn and understand as much as possible about gums disease and the stakeholders
We conducted a thorough research
involving every player and allowing them to express their knowledge, ideas and concerns
We even stepped into users homes
in order to gather all the information needed to properly dissect the EFPs brief and bring a suitable solution to them
Concluding that the partners were content with their relationship, and saw value in the EFP But that the general public new little about gums diseases.
Therefore, personas were identified.
The target was defined
A tribe of leaders who would help ignite the revolution and spread the word within their communities
The Gums Revolution was sparked
with the purpose of inspiring our tribe to take charge of their mouth and their bodies
A teaser campaign would take the streets and generate curiosity
A sensory toolkit
unveiled by curated influencers will portray the Mouth Roll, Flosser, Gums Brush, Gum Rocks and Roll-on; specially designed weapons to bring awareness back into the mouth
Finally unveiling
a web page that will allow our tribe learn more about gums disease, how to prevent it and how to share their knowledge
The Gums Revolution
was chosen by the EFP to be presented in Amsterdam to its partners at EuroPerio9, the worlds leading congress of periodontitis.
In collaboration with Vanessa Cabrera, Jose Fernandes, Celia Martinez and Ania Pamplona.
Role: service designer, research lead, project owner and storyteller.
Methodologies & Tools: Design Thinking, Agile, Canvas, Blueprint
Photos taken from unsplash.